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Motivating with Monroe's Motivated Sequence

Updated: Aug 24, 2023

by Carol Nelson

"Monroe's Motivated Sequence" is a great strategy to use when you want to persuade anyone about anything. Whether you want to persuade someone to look at a product or service, or you want to engage more meaningfully with students who may not be as successful as they'd like to be - this brief model gives you the tips you need to speak meaningfully.

In the 1930's, Psychologist Alan Monroe developed this model at Purdue University as a method for teaching Communications Department students effective persuasive strategies. Today, students, salespeople, and communicators in many industries use this method to attract attention, problem solve, and clinch deals.

Check out our handy worksheet and form below to prepare for your next sales meeting, project, or persuasive essay!

by Carol Nelson



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